Ep. 5 - Exposing the hidden truths of Enterprise ABM™️ success | Pega
Update: 2023-12-13
Description
In this episode of the ForgeX Files, host Davis Potter welcomes Stephanie Clark, Regional Marketing Manager at Pegasystems and an Executive Council member of ForgeX. Stephanie shares her expertise in account-based marketing (ABM) and discusses Pega's unique approach to this strategy.
Key Takeaways:
- Pega's ABM Strategy: Stephanie discusses Pega's global ABM team's approach, emphasizing research, sales alignment, and tailored content.
- Enterprise ABM Framework: Insights into Pega's execution of one-to-one and one-to-few ABM campaigns, focusing on account selection and strategy.
- Sales and Marketing Synergy: The conversation highlights the crucial collaboration between sales and marketing in ABM success.
- Tactical Execution: Stephanie shares her approach to developing sales plays and engaging key account stakeholders.
Closing Note:
This episode is a deep dive into the tactical world of ABM at an enterprise level, shedding light on the crucial elements that drive successful, market-shifting ABM strategies. Stephanie's frontline experiences at Pega are a masterclass in leveraging ABM for potent market impact.
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